Our vision
To become a globally recognized cultural and creative enterprise that inspires people to discover, celebrate, and preserve their roots through transformative artistic experiences, cultural innovation, and creative excellence.
ABOUT ROUTES TOWARDS ROOTS
Heritage, alive.
Possibility, unfolding.
Connecting the past, inspiring the present, shaping the future.
Our story.
Our responsibility.
Routes Towards Roots is a cultural and creative enterprise that transforms heritage into contemporary artistic expression. Through original artwork, exhibitions, storytelling, cultural programmes, design and creative collaborations, we help individuals, organisations and communities connect with their history while creating meaningful experiences for future generations.
We seek to preserve, celebrate and reinterpret the rich histories, traditions, identities and artistic expressions of diverse cultures while creating sustainable economic opportunities for artists, creatives and cultural practitioners.
Our mission
To create exceptional artistic works, cultural experiences, educational initiatives, and creative products that bridge generations, connect communities, preserve heritage, and inspire a deeper understanding of identity, history, and culture.
Our purpose
To reconnect people, communities, and institutions with their cultural heritage through art, creativity, storytelling, education, and immersive cultural experiences.
OUR CORPORATE PHILOSOPHY
“We use creativity as a force for education, empowerment, social change and sustainability.”
We build lasting cultural and economic value for artists and communities.
WHAT GROUNDS US
Values with meaning.
Heritage
We honour the stories, traditions, and identities that shape communities.
Authenticity
We create meaningful work rooted in truth, culture, and lived experience.
Excellence
We pursue the highest standards in artistic and professional practice.
Creativity
We celebrate innovation while respecting cultural foundations.
Stewardship
We preserve the memories of cultural foundations all over the world through art.
Impact
We focus on outcomes that generate meaningful economic and social benefits.
OUR ASPIRATION
A lasting cultural enterprise.
A world of possibility.
To build one of Africa’s leading cultural and creative enterprises by prioritising heritage through art, education, tourism, media, design and intellectual property, while preserving cultural identity and creating sustainable opportunities for artists and communities worldwide.
A SHARED HERITAGE. A SHARED FUTURE.
Let us discover the stories
that connect us.
Artist, institution, cultural organisation or community —
there is a place for you in the R2R journey.